Assessment and Planning Toolkit – Health

Assessment and Planning Toolkit – Health


Having worked to support and document mobile health (mHealth) initiatives around the world, WHO in 2015 developed a large manual aimed at mHealth project managers and teams worldwide to help them to scale up mHealth innovations and maximize their positive impact on women’s, children’s and adolescents’ health. As we had worked with WHO’s mHealth unit in 2013–2014 to produce dozens of profiles on mHealth innovations, they came back to us with a request for editing, design, layout and proofreading of The MAPS toolkit: mHealth Assessment and Planning for Scale.


Headquartered in Geneva, the World Health Organization (WHO) works together with governments and other partners in over 150 countries to “build a better, healthier future for people all over the world”. The Department of Reproductive Health and Research (RHR) is one of several departments within the Family, Women’s and Children’s Health Cluster at WHO, and is a longstanding and regular client of Green Ink. The mission of WHO’s RHR Department is to help people to lead healthy sexual and reproductive lives and this involves communicating complicated medical information to a worldwide audience of healthcare professionals as well as to the general public.


Electronic health (eHealth) is the use of information and communication technologies (ICT) for health, while mHealth refers specifically to the use of mobile and wireless technologies – especially mobile phones – to support the achievement of health objectives.

We providing editing, design, layout and proofreading for the MAPS toolkit.

These technologies have huge potential to improve health, particularly for remote rural communities in developing countries. The MAPS toolkit: mHealth Assessment and Planning for Scale is a comprehensive manual designed for project managers and teams who are already deploying mHealth products, and who are aiming to scale up and thereby increase the impact of their efforts. The MAPS toolkit comprises six ‘axes of scale’ – groundwork, partnerships, financial health, technology and architecture, operations, and monitoring and evaluation – each one including a thematic overview, a self-assessment form (where project teams can gather points for items they have addressed or completed), and planning and guidance information.

Our task was not only to conduct a technical edit of all the material, but also to conceptualize and create a user-friendly design, with colour coding for each section and side tabs to facilitate navigation around the document, as well as graphic icons for each axis, for 16 domains and for other elements of the document.

This was a large project that took several months from start to finish, requiring not only extensive editing, and complex design and layout work from us, but also many rounds and levels of review and approval from the WHO team to get it just right. At the end, the client was very appreciative, saying: “I want to let you know how much I’ve appreciated your incredible work during the finalization of MAPS. Your focus and dedication to addressing every detail has really helped to keep our momentum going at this stage, and your desire to make MAPS the best that it can be has helped to keep me and Tigest focused as well! So I just wanted to say an all-around thank you!!” – Jessica D. Rothstein, MAPS project consultant to WHO’s RHR Department, 17 September 2015.

If you would like us to quote for advice on producing information products for your organization or project, please get in touch!