WHO Programme Communications Support – Health

WHO Programme Communications Support – Health


As Green Ink had previously worked with the WHO Department of Ageing and Life Course on country-level reports on ageing and health, our clients approached us again with a request for communications, publishing and event support on a wide range of tasks relating to the WHO Integrated Care for Older People (ICOPE) programme.

We provided editing, design and layout for this ICOPE Guidelines document.

The requirements included:

  • creation of a general consistent design concept (branding) for all ICOPE products;
  • editing, design, layout and proofreading of ICOPE guidelines, evidence profiles and a summary brochure, as well as a report on the ‘Healthy Ageing’ meeting (Geneva, December 2016), and a handbook in preparation for the ‘Global consultation on ICOPE’ (Berlin, October 2017);
  • creation of a banner and related infographics for display at meetings;
  • rapporteur coverage of the global consultation in Berlin and an ICOPE meeting in Geneva; and
  • writing and production of reports on the proceedings of these meetings.


Headquartered in Geneva, the World Health Organization (WHO) works together with governments and other partners in over 150 countries to “build a better, healthier future for people all over the world”. The WHO Department of Ageing and Life Course is part of the Family, Women’s and Children’s Health Cluster. It coordinates WHO’s work on ageing and health, which takes place in many different departments and at all levels of the organization.


The WHO ‘Global strategy and action plan on ageing and health’ calls for alignment of health systems to the needs of older populations. The Integrated Care for Older People (ICOPE) programme provides guidance on how to initiate both the individual- and system-level changes required to respond to the needs of older people. This demands a reorientation in both health systems and healthcare providers, so they can better respond to diversity in older populations and provide person-centred, integrated care.

The evidence-based Guidelines on community-level interventions to manage declines in intrinsic capacity – launched on 2 October 2017 at an event to commemorate the International Day of Older Persons – are at the heart of the ICOPE programme. The ICOPE guidelines propose changes to the way in which healthcare professionals working in these services can prevent, slow or reverse declines in the physical and mental capacities of older people. The guidelines will allow countries to improve the health and well-being of their older populations, and to move closer to the achievement of universal health coverage for all people at all ages.

We designed this banner for display at the WHO ICOPE meeting held in Berlin in October 2017. (Click for high resolution version).

While editing the ICOPE guidelines, evidence profiles and Healthy Ageing meeting report, our team also held meetings with our clients at WHO and exchanged ideas on the artwork and a design approach to use across the ICOPE-related print and digital products, and then applied the selected design to the production of the finalized documents. After completing those initial tasks and publications, we also produced a summary brochure and a banner (see picture) on the guidelines, for use at the Global consultation on ICOPE meeting held in Berlin, 23–25 October 2017.

One of our science writer/editors attended an ICOPE meeting in Berlin, in October 2017, and wrote up a report on the meeting for the client.

One of our health specialist science writer/editors attended the global consultation on ICOPE in Berlin, covering the discussions and debates among global experts and WHO Member States about how health and social care systems can implement integrated care for older people. A detailed report of the meeting was prepared by us for the client. Additional ICOPE products and publications will ensue, including infographics, and we look forward to working with the team at WHO to produce these.

So far our clients have been pleased with our work on the ICOPE programme. The lead on the project, Islene Araujo De Carvalho (Senior Policy and Strategy Adviser at the WHO Department of Ageing and Life Course) wrote in August 2017: “I must say that I was very impressed by your work on editing the guidelines. Very detailed and robust. We look forward to working more with you in the near future.” Later she also said: “Thanks so much for this very detailed and professional work, I am very positively impressed”.

If you would like us to quote for ongoing communications support for your organization or programme, please get in touch!