Media outreach

 

Raising the profile of GWP initiatives

In the run-up to World Water Day on 22 March 2013, Green Ink provided support to the Stockholm-based Global Water Partnership (GWP) to raise the profile of their water cooperation initiatives.

This project involved developing a mini media strategy, creating a press-kit, writing a blog entry, developing a photo-story and pitching these materials to target media.

 

 

Biorenewables: launch of a new centre

Green Ink was invited to secure media coverage of the launch of the Biorenewables Development Centre (BDC) at the UK’s University of York in July 2012.

We devised and implemented a media strategy covering national, local and trade outlets, wrote and disseminated a press release and followed this up with phone pitches to selected journalists. At the launch itself, we were on hand to support attending journalists and organize interviews. The centre’s launch was featured by BBC News and by local newspaper and radio outlets, as well as by 19 trade publications. A selection of coverage can be found on the BDC website.

 

 

Guide for African Science Media Officers

Green Ink, along with the Wellcome trust, SciDevNet, Stempra and World Conference of Science Journalists (WCSJ), has supported production of the first ever Guide for African Science Media Officers. Previous work to improve science media coverage in Africa has focussed on the needs of researchers or journalists. This guide is part of a new initiative to help press and public relations practitioners working in health and other fields communicate the latest research effectively and responsibly. It addresses a gap in expertise identified by several sources as a barrier to effective coverage of African science and health issues.