Interactive blogs


Water, food and energy

More than 350 hydrologists, economists, ecologists and others with an interest in water gathered in May 2013 in Bonn, Germany, for a conference on Water in the Anthropocene. Green Ink was invited to send its senior communication strategist to help the CGIAR’s Water, Land and Ecosystems (WLE) Programme communicate its messages from the conference via a blog.

The blog highlights three WLE projects that examine the water–food–energy nexus: Using the water–energy nexus to minimize tradeoffs in the Syr looks at the energy-efficiency of different kinds of irrigation in Central Asia; Water-powered trade-offs in the Indus River basin describes a model to optimize production of energy and food in Pakistan; and Climate change is no joke for Ghana adds different assumptions about climate change – the joker in the pack – to an analysis of whether the Volta can meet Ghana’s projected development plans. The wrap-up from the meeting offers some thoughts on how scientists might get their messages across more effectively.

Our strategist also helped craft the meeting’s powerful declaration, warning of an impending water crisis, plus an op-ed for New Scientist.



A more inclusive reform process

Interactive blogging is a superb tool for broadening participation at meetings. The blog provides a simple and immediate link to the outside world, enabling the many stakeholders who can’t attend to keep in touch with the views of participants and add their own comments to the dialogue.

That was the experience of stakeholders in the reform process undertaken recently by the Consultative Group on International Agricultural Research (CGIAR). Green Ink was asked to run a blog at each of three successive meetings held in 2008 and 2009 to discuss the process. In each case, Green Ink’s science writer Sue Parrott attended, reporting on the main sessions and conducting video interviews with participants.

“Excellent work! I’ve really felt informed about the London event thanks to you”

Laura Ivers, Communications Officer, CGIAR Secretariat