Brochures, booklets and leaflets

 

The British Red Cross: Wheels in Motion

 

The British Red Cross: Wheels in Motion

 

 

 

 

 

 

 

 

 

The British Red Cross shared the experiences of nine people who borrowed a wheelchair in its Wheels in Motion report to promote the benefits of its wheelchair loan scheme. Green Ink turned this document around in just four weeks including editing, design, layout, proofreading and printing. The client was delighted, describing the finished product as “lovely, snazzy reports”.

 

 

Seeing the light

 

Islamic Development Bank Blindness brochure

 

 

 

 

 

 

 

 

Four-year-old Anastasia Sompougoudou runs around and plays like other girls of her age. To her mother, this normal behaviour seems miraculous: Anastasia was born blind, with cataracts in both eyes.

Anastasia’s sight was restored through a simple 15-minute operation conducted by a medical team from the Alliance to Fight Medical Blindness, a South–South partnership organized and funded by the Islamic Development Bank (IDB). Launched in 2008, the Alliance has successfully conducted this operation on more than 40,000 people in a swathe of countries across West and East Africa. It has also strengthened capacity through training and study grants. In 2013, at IDB’s invitation, Green Ink sent a writer to Burkina Faso to work with a photographer to capture the stories of beneficiaries and view medical teams in action. The result is an attractive brochure, available online as a flipbook.

“I will use only one adjective to qualify the final product: ‘SUPERB’.”

Riad Ragueb, Capacity Development Department,
Islamic Development Bank

 

 

Managing carbon: a practical guide

 

Lake District Booklet

 

 

 

 

 

 

 

 

 

Concerns over carbon have spawned a voluminous global literature, most of it theoretical. Practical guidance for land users has been all too rare.

Managing Land for Carbon helps redress the balance. This 24-page booklet is packed with advice and tools for farmers, land managers and advisors dealing with the diverse habitats of England’s famously beautiful Lake District. Principal author Sam Hagon and her co-authors commissioned Green Ink writer Karen Brock to draft the text, which is embellished with fine photos.

“Karen did a great job of turning a long, specialized, scientific document into 24 pages of easy-to-digest text. The booklet has had really good feedback so far.”

Sam Hagon, Carbon Landscapes Co-ordinator,
Lake District National Park Authority
and University of Cumbria

 

 

Forty years on: ICRISAT

 

The Jewels of ICRISAT

 

 

 

 

 

 

 

 

To mark the occasion of its 40th birthday, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) published The Jewels of ICRISAT – an account of its most important research achievements.

The story is an impressive one, showing returns to donors’ investments of US$17 for every dollar spent, in parts of the world often dismissed as having low agricultural potential. Green Ink helped tell it – by giving ICRISAT's draft text a rigorous edit and developing an attractive, festive design.

 

 

Agroecology: from theory to practice

 

Mainstreaming Agroecology: Implications for Food and Farming Systems

 

 

 

 

 

 

 

As an academic discipline, agroecology emerged over a century ago. Then, as now, it meant the definition, classification and study of agricultural systems from an ecological and socio-economic perspective. But the term has since undergone a shift from theory into practice, associated with the application of ecological principles to the design and management of sustainable agricultural and food systems.

You can read more about this topic in Mainstreaming Agroecology: Implications for Food and Farming Systems, co-published by Coventry University’s Centre for Agroecology and Food Security and Garden Organic. Edited and designed by Green Ink, the report is topped and tailed by a Foreword by HRH the Prince of Wales and an agenda for change to support wider use.

 

 

A unified strategy for the CGIAR

 

For the first time since it was founded, the Consultative Group on International Agricultural Research (CGIAR) has developed a single strategy unifying the research of its different centres and programmes. It’s all described in a 100-page document with the catchy title, A Strategic Results Framework for the CGIAR.

With just a month to go before a critical meeting to approve the framework, Green Ink was asked to develop some marketing materials to promote its central messages. We wrote a 12-page jargon-free brochure and fact sheet, then designed, laid out, printed and delivered both products in time for the meeting. We were delighted to hear that the donor community approved the framework for funding – and that the materials we developed helped secure that decision.
 

 “I have no doubt that the brochure and the 2-pager were indeed useful and were read by many. Ultimately the SRF was approved, so that is a great win for us all.”

Lloyd Le Page, CEO, CGIAR Consortium

 

 

Better beans for Africa

 

Better Beans for Africa

 

 

 

 

 

 

 

 

 

In 2006, the Pan-African Bean Research Alliance (PABRA) celebrated 10 years of achievements and assessed the challenges that lie ahead.

The Centro Internacional de Agricultura Tropical (CIAT), which coordinates the alliance, asked Green Ink to capture its work in a short brochure for donors and policy makers. The colourful 8-pager we developed was published in English, French and Portuguese.
 

“Everyone is very happy with this… It reads very well.”

Anne Downes, Communications Coordinator for Africa, CIAT

 

 

Innovating for prosperity

 

Launched in 2001, Bolivia’s Innova project was one of the first to adopt a value chain approach to research and to stress the importance of innovation in closing the gap between research and development. In so doing it benefited thousands of farmers, traders, processors and others engaged in the country’s potato sector, breathed new life into a demoralized national research system, and triggered changes in the way research is planned and conducted whose repercussions are still being felt today. 

The International Potato Center (CIP), which coordinated the project, invited Green Ink to document the project’s approach and achievements. The resulting 16-page brochure, with its lively text and colourful photos, was influential in spreading the Innova approach to other Latin American countries and to Africa and Asia.
 

“The document… reads well and is a good synthesis of the Innova project.”

André Devaux, Coordinator, Andean Potato Project, CIP

 

 

Halving hunger: it can be done

 

In 2004, Green Ink’s Director Simon Chater was invited to join the UN Millennium Project’s Task Force on Hunger at its final meeting, in Bellagio, Italy, where he was part of the editorial group responsible for the task force’s main report. Simon then worked with Christel Chater, one of Green Ink’s graphic designers, to create a summary of the report as a stand-alone booklet.

The result was Halving Hunger: It Can Be Done – a route map to the first and most fundamental target of the UN’s Millennium Development Goals (MDGs). Our printer in India did an excellent job of printing the booklet at a time of year when most printers in the West are closed. Five thousand copies were sent to major cities all over the world in time for launch events in mid-January 2005. The report was so well received that the client immediately ordered a reprint of a further 10,000 copies.

“I'm referring you to Simon Chater, head of Green Ink, in the UK. I'd give him our highest recommendation as not only a top-quality editor, designer and producer but a delightful person to work with as well.”

Lisa Dreier, Coordinator, Hunger Task Force, UN Millennium Project