Communications strategy and impact

Is it time to step back from your day-to-day communication activities to ask if you can do things better?

Under the leadership of an experienced communication strategist, our team of experts can help you:

• Set realistic communication objectives that support your organization’s goals
• Define key messages and identify your target audiences
• Determine the best channels, tools and activities for reaching these audiences
• Assess the capacity and budget needed to support your activities
• Develop tools and processes for assessing the impact of your communications.

Our strategic approach can be tailored for use across a range of levels, from the whole institute or family of institutes (such as the CGIAR or the UN), through programmes and networks (for instance, a biotechnology programme or a network on climate change), to projects, campaigns, initiatives or events (such as an international year or a conference). We can also help when a strategy is needed for developing or using a specific product or set of tools (for example, a website or social media), or for tackling specific problem areas (such as distribution), or for managing controversial issues (such as research on GM).

To develop your strategy, our team will use a participatory approach, working closely with your staff and stakeholders. We can offer support at a distance, using social media tools such as Skype or GoToMeeting in addition to email or conference calls. Or we can visit for more intensive face-to-face interactions, either informally or through a focused workshop.

Look at some examples of our work on communications strategy and impact.